Thursday, June 24, 2010

TIME Magazine App for iPad



For a long period of my childhood I took piano lessons from a woman from Chicago. I arrived at her school almost always a good thirty minutes before the scheduled start of the lesson and I had to wait for my turn sitting in a small waiting room, where the only way to spend the remaining time was a stack of old magazines laying on a glass coffee table.

Among these though you could always find the latest copy of Time with its peculiar red edges on the front cover. It was in English obviously, so I would just browse through it and look at the pictures.
The last paper copy of Time I happened to have in my hands dates back a few years ago. From then on I only just followed the magazine’s website. A few days ago I noticed on the homepage of Time a link to the application for the iPad. I was curious to try after so many years spent reading it, so I connected to the Apple Store and downloaded it.
The App is free and it’s just over 3 megabytes therefore, unlike many other similar applications (Wired app weighing more than 500 MB, to name one), it’s easily downloadable via 3G connection. Every issue is sold at 3.99$ and the download takes no more than a couple of minutes.
The layout is flawless, it really feels like you’re browsing an improved version of the printed magazine from your iPad screen. The high resolution images and the integrated video makes reading enjoyable and extremely interesting.
The overall quality is way above standard and I admit I am tempted to purchase all the issues already available in their catalog, dating back to April 2010. Time’s App is certainly one of the best in its category and it becomes an instant must-try for every iPad owner.

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